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30 Sep 08 – Brand Republic

BT restarts trials of Phorm web-tracking platform

http://www.brandrepublic.com/News/849673/
BT-restarts-trials Phorm-web-tracking-platform/

30 Sep 08 – Regulatory News Service (RNS)

Phorm Interim Results

http://www.phorm.com/reports/Phorm_Interim_results
_29-Sep-2008.pdf

29 Sep 08 – Marketing Vox

BT Gives Phorm's Behavioral Ad Model Another Go

http://www.marketingvox.com/bt-gives-phorms-
behavioral-ad-model-another-go-041214/

29 Sep 08 – Regulatory News Service (RNS)

Commencement of BT Trial

http://www.phorm.com/reports/Commencement_of
_BT_Trial_29-Sep-2008.pdf

29 Sep 08 – Daily Telegraph

BT launches new Phorm internet advert trial

http://www.telegraph.co.uk/connected/main.jhtml?xml
=/connected/2008/09/30/dlphorm130.xml

16 Sep 08 – Dow Jones Newswires

UK Government Backs Targeted Ad Co Phorm In EU Privacy Case

http://www.lloyds.com/CmsPhoenix/DowJonesArticle.aspx?
id=404775

10 Sep 08 – The Inquirer

The ad man cometh

http://www.theinquirer.net/gb/inquirer/news/2008/09/10/
speaker-corner-guy-phillipson

8 Sep 08 – Wired Blog Network

British Firm Phorm Trudges Through the Deep Packet Storm

http://blog.wired.com/business/2008/09/british-firm-ph.html

12 Aug 08 – Computer Weekly

Telcos should seek new deal on value added services, says Gartner

http://www.computerweekly.com/Articles/2008/08/12/231793/
telcos-should-seek-new-deal-on-value-added-services-says.htm

4 Aug 08 – New Statesman

Who knows, rules: digital data and the public interest

http://news.phorm.com/reports/New_Statesman_Aug4-08.pdf

25 Jul 08 – DaxThink: A view of the digital marketing world

Well Phorm'ed Campaigns are Not Evil (and neither are cookies)

http://www.daxthink.com/2008/07/well-phormed-campaigns
-are-not-evil-and.html

17 Jul 08 – Business Week

Watching Your Every Online Move

http://www.businessweek.com/magazine/content/08_30/
b4093076075812.htm

17 Jul 08 – The Times (London)

Revamped Last.fm boasts 'smartest' ads on the web

http://technology.timesonline.co.uk/tol/news/tech
_and_web/ article4350427.ece

16 Jul 08 – UK Parliament Publications and Records

Minutes from a session in Parliament

http://www.publications.parliament.uk/pa/cm200708/cmhansrd/
cm080716/text/80716w0002.htm#column_409W

20 Jun 08 – The Independent

Phorm to use BT customers to test precision advertising system on net

http://www.independent.co.uk/news/business/news/phorm-to-use-bt-
customers-to-test-precision-advertising-system-on-net-851133.html

5 Jun 08 – The Economist

Behavioural targeting – Not necessarily a bad idea

http://www.economist.com/opinion/displaystory.cfm?story_id=
11496835&CFID=8447798&CFTOKEN=24272462

5 Jun 08 – The Economist

Watching while you surf

http://www.economist.com/search/displaystory.cfm?story_id=
11482452&CFID=8447798&CFTOKEN=24272462

23 May 08 – Financial Times

BT trials to track web surfers

http://www.ft.com/cms/s/0/2399fa82-28ff-11dd-
96ce-000077b07658.html

22 May 08 – Washington Post

FTC Wants to Know What Big Brother Knows About You

http://www.washingtonpost.com/wp-dyn/content/article/
2008/05/21/AR2008052102989.html

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